The F Thing is Indonesia’s first fashion/lifestyle e-commerce and digital media platform by MNC Group.

Fashion, Fusion, Forward.

With fashion being its core, The F Thing’s dedication is not only to focus on the progression of fashion through creative visuals of editorials and news but also to be a medium of commerce for fashion and lifestyle industry.

Born in an era of transition from traditional to digitalization, The F Thing aims to stay relevant and be omnipresent, channeling its content through online 24/7 and through various offline activations and events.

A hybrid between fashion/lifestyle e-commerce and digital media, The F Thing aspires to be a platform that moves talents, artists and brands to be encouraged and empowered to be discovered and grow successfully. And also, The F Thing aims to be the leading player for digital fashion/lifestyle in SEA and beyond.


To build an ecosystem and culture for the now and future generations


To mobilize lifestyle commerce and content through


  • 71% of shoppers believe they will get a better deal online than in stores
  • 80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once
  • 55% of all time spent on retail websites takes place on a mobile device