The F thing is a fashion fusion forward company of the traditional and the new. It is a community based fashion and lifestyle e-commerce and content platform.

Here at The F Thing, we lock millennials and generation Z as our target. Generation who is always on the grid (read: online), by way of web-based platform and social media accounts.


  • 71% of shoppers believe they will get a better deal online than in stores
  • 80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once
  • 55% of all time spent on retail websites takes place on a mobile device