ANJA The Label offers prêt-a-porter apparel for style-conscious women in a contemporary manner. Through chic cutting and f lattering silhouette, ANJA romanticized the sensibility of casual dressing that is both modern and timeless at once. Flirty and feminine, each pieces are designed to be versatile that transition seamlessly from work to weekend. The Eunoia collection is a perfect demonstration of ANJA The Label’s quintessence. Eunoia, derived from εὔνοια, a Greek word meaning “Beautiful Thinking” or “Well-Mind”. Dressing well, apart from implying that one has good manners, also implies that one thinks beautifully. In fact, it provokes thoughts that hold beauty. We aim to make a large and lasting influence on impactful women through each intricately designed piece within the collection. Eunoia marks the strong beginning of ANJA The Label’s era of women empowerment.